Why Your Brand Story Matters.

That’s how most fairy tales start. The audience is then taken on a journey.

We learn about the girl’s humble beginnings and the adversity she faces as she grows into a woman, usually her growth and freedom are suppressed by someone or something. Then, a life-changing event happens: she discovers she’s the heir to the throne. For the remainder of the story, the title character fights her way to secure her seat on the throne.

The audience has been taken on an emotional ride of self-discovery, challenge, and ultimate triumph. That’s why fairy tales, and stories, in general work so well. Audiences like to feel as if they’re a part of the journey. They want to feel what we feel and know what we know, hoping to make some connection to the content.

It’s the same with telling your Brand Story.

Your audience wants to go on that journey with you.

They want to know what you learned when you worked a 9-5 while starting your business. They want to know the steps you took to quit your FT job to pursue your business full time. Or how, in my case, getting fired pushed me to pursue my business FT.

And so on…

Drawing an audience isn’t about your products and services, but showing that you’re a real person who has overcome the struggles of starting a business and can share that story to encourage someone else. The key is to #humanizeyourbusiness.

Your Brand Story includes your challenges, lessons learned, core values, etc. All of these insider stories shows your audience that you connect with them and understand their challenges. It’s the “because I’ve been there” connection.

“I’m the best person to help you with those & so because I’ve been there. Here’s my story.”

While I’m sure none of you have a fairy tale start to beginning their business, your story can still be the encouraging triumphal story someone needs to motivate them.

Download my free Brand Story Guide to assist with crafting your brand’s story.