Brand & WordPress Website Launch | Hardin Travels

Filed Under: Recent Projects

hardin-travels-logoLOGO DESIGN
Professional, whimsical, and shows movement while the tagline embodied the client’s mission
hardin-travels-brand-mood-boardBRAND MOOD BOARD
Evoked feelings of freedom and mystery with a color palette inspired by the beach
hardin-travels-business-cardBUSINESS CARD DESIGN
Simple + muted design to focus on the contact information while the use of clouds represented travel
INSTAGRAM TEMPLATES
Vivid and clean travel-inspired Instagram templates that reinforce the company’s mission, perspective, & values

ABOUT THE PROJECT

Hardin Travels is a boutique travel agency that delivers one-of-a-kind travel experiences to professional and retired African-American women and couples looking to journey beyond their window. As an independent consultant, Owner Maria Hardin desires a brand identity and website separate from the parent company’s. Her goal is to open the door to a world of possibilities for African-American women and couples who have never traveled outside of the country.

Deliverables: Strategy + Messaging | Brand Identity | Website | Instagram Templates | Business Card | Brand Style Guide Lite

Q&A with Maria of Hardin Travels

You provided a clear vision to how we would approach defining my business. I also felt you were genuinely invested in my project and were hopeful for my success. I liked your openness, that you shared your likes, dislikes, and concerns professionally. You also set expectations for what was to come. I also liked that you pushed and challenged me to step outside my comfort zone and trust.”

How did you feel about yourself, business, and brand before you hired me?
Prior to hiring you, I felt that I was slowly building my client base for travel, but needed to find a way to get more organization in my processes. I also felt unbranded and unclear on my identity. I was attracting clients but felt I could do better.

What were your challenges before you hired me?
I was missing my personal identity via web and lack of a system to book appointments professionally to meet my schedule.

Why did you ultimately decide to work with me?
You provided a clear vision to how we would approach defining my business. I also felt you were genuinely invested in my project and were hopeful for my success.

How did you feel about the overall process?
I highly recommend leveraging your services for those really ready to put in the work to elevate their business. You magically understood my vision in a way that I hadn’t articulated out loud before. You made the process clear and explained why we were doing things along the way.

What results have you achieved or hope to achieve as a result of working with me?
My social media following on IG increased immediately! I also received 4 booking requests within the first 24 hours of updating the website’s contact info. I’ve unexpectedly received so much praise and support for reaching out to my target market and creating a lane for black girls to travel more.

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