Brand & WordPress Website Launch | DC Metro Maternity

Filed Under: Recent Projects
SUBMARK
Mark inspired by client’s logo, using the same fonts and gradients; perfect for favicon and SM profile image
BUSINESS CARDS
Professional and warm business cards showcasing client’s friendliness and love for babies
BRAND MOOD BOARD
Eclectic, naturally chic mood board inspired by all the things that cause “baby fever”

ABOUT THE PROJECT

“Out of the Box” is the one phrase that comes to mind when thinking of my collaboration with Samantha from DC Metro Maternity, a doula and birthing agency in Washington, DC. It was important for the DCMM brand story and aesthetic to include all of the elements that expecting mothers need to be healthy during and beyond delivery. Deliverables: Strategy + Messaging | Business Name | Logo Suite | Brand Identity | Creative Direction Photo Shoot | Website | Collateral | Social Media Design

Q&A Chat with Samantha of DC Metro Maternity

The design process was an absolute dream. The session that we had to discuss branding, and what my vision was for the company was so helpful!


Why did you decide to work with me? I’d first heard of your work when I worked with Candace Tyler at the Black Women’s Health Imperative, and remember being impressed. I got the sense that you were professional, and direct in communicating with your design clients. When I was initially starting my own business, I couldn’t yet afford to hire you, but knew that when I was ready to grow, I’d want quality work, and someone who could help me get to the heart of what I actually do. It was also very important to me to work with a black woman. Did you have any hesitations working with me? Price was my only hesitation. Not the value of it, but just if I was ready to make such a big investment. Still being in the 2nd year of working for myself, my cash flow is variable. You were able to come up with a payment plan for me, and were understanding when some of my own clients didn’t follow through. I’m certain that it will be worth the investment. What results have you achieved or hope to achieve as a result of working with me? I hope to grow from a single entrepreneur to managing a team. Already, the website establishes my company as more established, and forward thinking. Within a day of launching, I was able to attract a contractor. I’d like to become a business bringing in 6 fgures, and I’ll definitely let you know when that happen. I now will have a cohesive web presence that makes my target consumer very clear. What did you enjoy the most about working with me? The design process was an absolute dream. The session that we had to discuss branding, and what my vision was for the company was so helpful! Explaining my work to someone outside the industry gave me a fresh perspective, and I had someone who would honestly tell me what worked, and didn’t. I know after just a few days that this website appeals to my target customers. We were able to describe how doula support benefits parents, and not just the description of a doula. Clients can now picture themselves in the company’s work. I also really appreciated how well you took feedback, and that the process was very structured. I knew exactly when to expect things, and what I needed to provide for the project to move forward. You’re an excellent and direct communicator, who can cut through some fluff and get to what a brand is really about. And you’ll push people to think about that core message. The other thing to know is that you deliver high quality work.

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