3 Questions to Ask Yourself When Considering a Brand Makeover

On the cusp of 2019, I’m sure you’re ready to transform, enhance, and improve your business. You may be ready to launch something new, take fresh photos, prepare for a speaking engagement, join a new community (or start your own) or make some other pivotal move. You’re basically ready to make moves in 2019, and I’m right there with you.

I understand the “new year, new me” mentally. I’m preparing my business also for an influx. Check it out:

• Organizing my first Assemble Your Crew lunch in Baltimore (seats were gone almost a month before the event)
• Hosting a Lunch & Learn at ImpactHub Baltimore
• Launching my Ready to Brand Collections

However, before I could spark the change I wanted to see by exposing my business to new opportunities and creating my own path, I made sure my website and brand identity was on point. Being “on point” means being consistent with how your brand looks and what your message says. It’s important to building market loyalty, interest, and professionalism. Of course, I’ve had a website since I started my business in 2010, but my message wasn’t strong. I was still trying to figure it out by myself. My brand identity and website took several revolutions. It was even pink, black, and white at one time, and my message involved telling 9-5ers they should quit their job to own a small business!

Needless to say, I’ve evolved in the color choices for my brand and its message to embrace a more authentic self and POV. Because I was changing inside, I knew my brand identity, business, message, and website had to demonstrate that change as well.

Which brings me to YOU…

Does your current brand identity, message, and website reflect an aspirational version of yourself? Or, has it been the same since you started your business? When you look at your overall brand identity, does it connect with your authentic self and unique message? Do you see your overall business ready to take on 2019? If you answered “no” to any of these questions, then your brand identity may need a makeover. Here’s three questions to ask yourself before you considering making over your brand:

1. Do I want to be known for who I am, not only what I sell? If you want to channel your expertise and attract bigger opportunities, it’s important that your brand reflect that. From the photos you take to how you describe what you do to the stories you tell, your brand identity must demonstrate your transition from being a service provider (or retailer) to an expert.

2. Does my brand identity align with my vision and visuals? Have you ever bought a piece of clothing without trying it on, only to get it home and realize that you don’t? That’s how it feels when your brand identity doesn’t align with your visuals and overall vision. You think your brand identity is one thing or you want it to be one thing, but your visuals say something else. For example, if you’re a CPA, yet your Instagram has nothing but quotes or selfies, how is your identity in alignment? What are you really selling? Or, if you envision a chic and lux brand identity, yet you have no professional photos of yourself in a chic and lux environment, how are you in alignment?

3. Is my message and focus the same now as when I started my business? As your business grows, so will your viewpoint on your market, expertise, and yourself. Your overall message should reflect your growth and maturity. For example, if you started out as a salon owner, but are transitioning to a beauty educator, it’s important that your message include language that demonstrates your expertise.

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There are more questions to consider when considering a brand makeover. The goal is to brand with a plan and intent, so you can save yourself time, money, energy, and stress. Ready to makeover your brand? Contact me to get started.