ECLF wanted to highlight and demonstrate its core values, compassion, integrity, and dignity, rather than add a list of services and credentials to its website. Being one of the few women-led estate planning firms in Broward County, Florida, ECLF Principal Tieesha Taylor, wanted to break away from the mold with a creative new website that show that they’re not “another boring law firm.”
navigate
the plan
Color Palette. While ECLF had a logo and wanted to retain the design and its bold red shade, the brand had no other brand elements. We presented ECLF with an unconventional and bold color palette. The complimentary colors we chose aren’t normally used together, so we led with red and teal, yet kept the other colors monochromatic.
the impact
- Designed a bold website that distinguishes ECLF from similar firms
- Qualified as “Best Law Firm” website design on national design website
- Enhanced Firm’s brand experience and attention to detail to better serve clients
- Attracted more clients due to the client-focused design
Brand Identity
Website layout, color, and photo selection played a major role in revamping the ECLF brand and website. We wanted to ensure the unusual color palette and emotive photos complimented the overall styling of the website.
website wireframe
We focused on website structure and how the colors would play into the content, colors, and photos. Usually we don’t get too detailed with wireframes because it’s a rough sketch. However, we wanted to ensure that the ECLF color palette played well with the other site elements.
To separate the design of the home page from the remainder of the website, we created two different interior page templates to distinguish and give variety to the firm’s service pages. It’s important to create website template designs to group similar pages within a website.
EXISTING LOGO
brand mood board
COLOR PALETTE
Balancing our favorite unconventional color palette was tricky because red and teal don’t normally harmonize. To combat the alarm of pairing these two hues, we integrated neutral colors and natural elements, such as green plants and wood, into the overall design.
HEADINGS/QUOTES
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subtitles
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BODY TEXT
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“I liked the attention to details and ability to use my thoughts/style and create a website that reflected who I am as an attorney and as a person. SMG created a law firm website that is unique and inviting. They have the ability to bring a non-artistic person’s vision to life. I’ve received numerous accolades and my business and confidence have already received a boost. Thank you!”
– Tieesha Taylor, ESQ | Principal, Elderly Care Law Firm
Website Design
Using WordPress, our website platform of choice, we designed a modern and bold website for ECLF. We wanted the layout to be simple enough to easily navigate, yet appealing enough to inform potential clients that ECLF isn’t its average elderly care and estate planning law firm.
To elevate its expertise, we also added a blog for ECLF to report on its industry and educate potential clients.
