Brand & WordPress Website Launch | Beverly K. Johnson
Filed Under: Recent Projects
BRAND MOOD BOARDCultivating an identity that made client’s audience feel beautiful, royal, cared for, and understood
EBOOKClient wanted to evolve from service provider to expert, so this free e-book is a perfect way to get her message out
BUSINESS CARDExtending the purple reign of this client’s brand palette with royal elements: marble and a chic black look
LOGO TEEBranded apparel as a bonus for joining client’s community
ABOUT THE PROJECT
Beverly had a big vision for Genesys Fitness (GenFit), but didn’t know her next steps. She had the puzzle pieces, but didn’t know how they fit together. The goal was to show the growth and maturity of GenFit and how Beverly’s vision would impact and empower her audience. Beverly’s honesty and desire to serve at a higher level made our collaboration perfect. She wanted a new lease on life that only came from building a business all her own and making a success of it. Deliverables: Strategy + Messaging | Brand Identity | Website | Social Media Design
Q&A with Beverly of Genesys Fitness
“There were days when she pushed me out of my comfort zone and challenged me to walk in my purpose. She took the time to understand who I am and what my vision was for my business. I am and will always be thankful for the day she reached out to me. That one email changed the course of my business.”
What challenges did you have to overcome to uplevel your business? I was at a point in my business where I knew that my content and social media was lacking. I wanted a new look and strategy but I had no idea how to get started. Why did you ultimately decide to refine your website and brand with me? Your ideas and values aligned with mine. You took the time to listened to me. From our conversations, I felt confident that you would capture what I was looking for. My concerns were alleviated when you kept me engaged in the process. You kept me in involved in the brainstorming. You wanted my ideas. It was a great partnership. What results have you achieved as a result of working with me? I’m still using my strategy report and the tools that were provided to me. I’ve seen my business grow and speaking engagements increase. I’m now the brand ambassador for several brands and have been featured in numerous online publication. I’ve also spoken at women empowerment events in my area.
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READY TO BRAND COLLECTIONS & MORE
Easy-to-customize brand identity packages for the busy expert available now! More merch to hit the marketplace soon. Shop Now
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